The media buy for this was extensive as well, with more than 500 posters in the NYC subway system alone, Times Square video screens, billboards and wildpostings.
Sunday, June 9, 2013
130.
Arrested Development has always been one of my favorite shows of all time. So when I heard that I'd get to art direct the entire campaign for their new season, I almost blue myself (those who watch the show will get that I'm not perverted, nor do I misunderstand basic grammar skills). Over the last 6 months I've been lucky enough to work on a team of ridiculously talented creatives and account managers at Ignition to come up with one of the most influential entertainment marketing campaigns in years. Extensive in scope and relevancy to what the show is about, we created a 360 degree campaign that celebrated the comedy and brilliance that the shows writers and actors have crafted over the years.
The media buy for this was extensive as well, with more than 500 posters in the NYC subway system alone, Times Square video screens, billboards and wildpostings.
The media buy for this was extensive as well, with more than 500 posters in the NYC subway system alone, Times Square video screens, billboards and wildpostings.
Tuesday, March 12, 2013
Friday, February 1, 2013
128.
This is a story of how small the world (industry?) is. Years ago, my friend Graeme was asked to shoot an ad campaign for Adidas out in Los Angeles, we were living in New York at the time. He hired me to fly out with him and run the digital operations for the shoot. The day before we were set to leave, he told me to get to his place early because we had to shoot a director, Derek Cianfrance for City Magazine. Not a big deal. So Graeme and I packed up his gear along with our luggage and went to Brooklyn and to Dereks house in Brooklyn. Immediately when you meet Derek, you can tell he's someone you want to be around. Kind, energetic, passionate about his work and ours - which when shooting portraits makes for beautiful imagery. We shot him for close two hours and then headed straight to JFK an on to LA. Had a blast.
Years later, here I am living in Los Angeles working as an Art Director for an advertising agnecy. At the time, I was burried in a TV ad campaign but noticed that we were working on the ads for his new movie coming out: "A Place Beyond the Pines". Considering I met the guy and was in his house - I jumped over to my account execs office and told her I wanted to pitch in, but could only do one comp because of my work load with the other projects.
Next day Jen came into my office and told me they were going with my design. Certainly a small world. Ad turned out nice.
Here's Graemes portrait we shot that day. Check out his site, HERE
Years later, here I am living in Los Angeles working as an Art Director for an advertising agnecy. At the time, I was burried in a TV ad campaign but noticed that we were working on the ads for his new movie coming out: "A Place Beyond the Pines". Considering I met the guy and was in his house - I jumped over to my account execs office and told her I wanted to pitch in, but could only do one comp because of my work load with the other projects.
Next day Jen came into my office and told me they were going with my design. Certainly a small world. Ad turned out nice.
he's a hell of a photographer:
Labels:
Art Directing,
Graeme Mitchell,
Ignition Print
Wednesday, January 9, 2013
Tuesday, December 4, 2012
Saturday, December 1, 2012
Thursday, November 29, 2012
120.
Was driving the other day and remembered this photograph, then realized its not on my website or blog. Shot at 2009 NYC Fashion Week.
Sunday, November 18, 2012
Friday, October 26, 2012
Saturday, October 13, 2012
Wednesday, October 3, 2012
Saturday, June 23, 2012
Thursday, May 31, 2012
Wednesday, May 30, 2012
111.
New Nike NCAA work I did is up on CBS Sports. You can check the whole shoot out on Nikes Facebook Page
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