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I art directed this print campaign at Ignition Creative for Project Runways 13th season. Photography by Rankin.

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I art directed this campaign for BBC America at Ignition Creative. 

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One of my biggest campaigns. Banned in LA. Still ran in New York. Photographed by Rankin. Art directed by me. Dominated by Ignition.

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Long time, not much posting. I wish I could blame it on the summer months but it seems to be summer here year round. I moved from downtown over to Marina del Rey in the last month to be closer to my agencies shiny new office which we're moving into this coming Monday. Our old offices had most of our divisions separated between different buildings in the same office park but our new place close to the beach in Playa Vista has us all under same roof.

Marina del Rey is pretty awesome, too. New place is practically on the beach. If you're on a bike, you're down there in less than a minute. I've always loved the ocean and being this close to it has been pretty exciting.

Enough life stuff. Here's the work. I art directed this ad for Duck Dynasty's new season that came out a little while ago. Funny guys for sure.

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Arrested Development has always been one of my favorite shows of all time. So when I heard that I'd get to art direct the entire campaign for their new season, I almost blue myself (those who watch the show will get that I'm not perverted, nor do I misunderstand basic grammar skills). Over the last 6 months I've been lucky enough to work on a team of ridiculously talented creatives and account managers at Ignition to come up with one of the most influential entertainment marketing campaigns in years. Extensive in scope and relevancy to what the show is about, we created a 360 degree campaign that celebrated the comedy and brilliance that the shows writers and actors have crafted over the years.

The media buy for this was extensive as well, with more than 500 posters in the NYC subway system alone, Times Square video screens, billboards and wildpostings.

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This is a story of how small the world (industry?) is. Years ago, my friend Graeme was asked to shoot an ad campaign for Adidas out in Los Angeles, we were living in New York at the time. He hired me to fly out with him and run the digital operations for the shoot. The day before we were set to leave, he told me to get to his place early because we had to shoot a director, Derek Cianfrance for City Magazine. Not a big deal. So Graeme and I packed up his gear along with our luggage and went to Brooklyn and to Dereks house in Brooklyn. Immediately when you meet Derek, you can tell he's someone you want to be around. Kind, energetic, passionate about his work and ours - which when shooting portraits makes for beautiful imagery. We shot him for close two hours and then headed straight to JFK an on to LA. Had a blast.

Years later, here I am living in Los Angeles working as an Art Director for an advertising agnecy. At the time, I was burried in a TV ad campaign but noticed that we were working on the ads for his new movie coming out: "A Place Beyond the Pines". Considering I met the guy and was in his house - I jumped over to my account execs office and told her I wanted to pitch in, but could only do one comp because of my work load with the other projects.

Next day Jen came into my office and told me they were going with my design. Certainly a small world. Ad turned out nice.

Here's Graemes portrait we shot that day. Check out his site, HERE

he's a hell of a photographer: 

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My buddy Jeff and fellow Ignitioner did the teaser posters for The Purge. They're sick:

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Heidi digs Ignition ads:

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Finished product:

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Domination.

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Retouched this:

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New Nike stuff that I did at Ignition. Looks mean.

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Fun work, did the finishing for this:

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Accepted an Art Directing position at Ignition today.